SHARPEN YOUR ONLINE STRATEGY
SEO
Search Engine Optimization is the process of utilizing organic tactics to improve your rank on search engines. It is a natural way of driving traffic to your website and converting this traffic to quality leads and repeat customers. We create SEO strategies that encompass all aspects of SEO, including on-page (the optimization of your website pages through activities like keyword research and optimization, and content creation), off-page (link-building to strengthen site reputation and reliability), and technical SEO (site speed, structure, crawlability and indexing).
SEM
Often called paid search or pay-per-click (PPC), Search Engine Marketing (SEM) has an instant impact and as soon as we launch your campaign, your ads will begin to appear on search engine results pages (SERPs). With SEM, we will define your target audience, and as the campaign proceeds, we will adjust and filter as needed, based on age, interests, location, habits and more. SEM also means a surefire way to keep track of your ROI, making it an even more powerful tool for your marketing efforts.
CONTENT STRATEGY
With content marketing, we link your inbound marketing efforts with a content strategy that provides valuable, original content to your target audience. Content can consist of anything from educational imagery or a webinar series to a simple newsletter. Our focus is to turn your brand into a partner rather than an advertiser and build trust and credibility that turns into profitable customer action. We will establish your goals, define your audience, review existing content, research competitors, relevant topics, and keywords, plan and implement a production schedule, and publish, monitor, and revise.