BRAND IDENTITY AND STRATEGY
BRAND DESIGN
Brand design is one of the oldest and most crucial marketing concepts. From in-your-face, bright, bold looks to tech-driven, minimal aesthetics, companies should have a strong visual identity to tell their stories, connect with audiences, and differentiate their offerings. We create a unique visual language and identity and fine-tune your most compelling assets, including logos, brand colors, fonts, and icons. And we build your brand guidelines so that your message and presentation are consistent across the web.
BRAND STRATEGY
A branding strategy is a long-term plan of action that results in the identification and preference of your brand by customers. Although your logo, colors, and presentation are factors, we base your strategy on your objectives, how they are communicated, how you identify customers and competitors, how you engage customers, and solid market data. Every organization measures success differently, but our goal with each engagement is to drive awareness, brand equity and brand sentiment.
HOW WE DO IT
- We take a look at the full digital landscape, including your competitors and your competitive edge.
- We define your market, your position, the cultural context of your brand, and examine how to meet your goals.
- We craft images, assets, and an identity that builds on your company’s personality and values across the web.
- We examine the data and adjust and tweak as we continue throughout the engagement.